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Chronic Care Marketing

Specialized Performance Marketing Agency for Chronic Care brands that generates Attention and Revenue

Chronic diseases devour 90% of US healthcare spending, costing a staggering $4.1 trillion annually and demands a strategic focus on delivering messages that resonate.

The term chronic is often applied when the course of the disease lasts for more than three months.

Chronic diseases are defined broadly by the CDC as conditions that last 1 year or more and require ongoing medical attention or limit activities of daily living or both. Chronic diseases such as heart disease, cancer and diabetes are the leading causes of death and disability in the United States. They are also leading drivers of the nation’s $4.1 trillion in annual health care costs.










That's where L2uMA comes in.
We understand the complexities of chronic care and the ever-evolving needs of both patients and providers.
Our dedicated team combines creative brilliance, strategic insight and hands-on collaboration to deliver unmatched marketing services to amplify your brand's narrative, create a lasting impact and provide revenue-boosting solutions. 


 

6 out of 10 people with a chronic disease
4 out of 10 have a chronic disease
Six in Ten adults in the US have a Chronic Disease
Four in Ten adults in the US have 2 or more Chronic Diseases

Chronic disease patients often forge strong bonds with their providers, seeking continuity as they manage their condition.

We know how to Engage Chronic Disease Patients

Chronic Care Marketing Specialties
Marketing to Patients with Chronic Disease

Chronic Care Providers We Help

Chronic care providers, often referred to as chronic care management (CCM) providers, are healthcare professionals and organizations that specialize in the long-term management and treatment of chronic medical conditions. Chronic conditions are generally characterized by their persistence and the need for ongoing medical attention, monitoring and support. Examples of chronic conditions include diabetes, hypertension, heart disease and chronic respiratory conditions.

  • Primary Care Physicians (PCPs): Family physicians, internists and other primary care doctors play a crucial role in managing chronic conditions. They often coordinate overall care, prescribe medications and monitor the patient's health over time.

  • Specialists: Depending on the specific chronic condition, patients may also see specialists such as endocrinologists for diabetes, cardiologists for heart conditions or pulmonologists for respiratory issues.

  • Nurses and Nurse Practitioners: Nurses are essential in providing ongoing care for patients with chronic conditions. They may educate patients about their conditions, assist with medication management and monitor health indicators.

  • Pharmacists: Pharmacists can be involved in chronic care by helping patients understand their medications, ensuring proper adherence and addressing any concerns or side effects.

  • Care Coordinators: Some healthcare organizations employ care coordinators or case managers to help patients navigate the healthcare system, schedule appointments and ensure they receive comprehensive and coordinated care.

  • Home Healthcare Providers: In cases where patients need ongoing care at home, home healthcare providers may offer services such as nursing care, physical therapy or assistance with daily activities.

  • Chronic Care Management Programs: Some healthcare organizations offer specialized chronic care management programs. These programs may involve a multidisciplinary approach, including healthcare professionals, educators and support staff working together to address the various aspects of chronic disease management.
     

Chronic Care Target Audience

The term "Chronic Care Target Audience" refers to the specific group of individuals or patients who are the focus of chronic care initiatives, programs or communications. In the context of healthcare and chronic disease management, identifying and understanding the target audience is crucial for tailoring interventions and messages to meet the unique needs, characteristics and preferences of a particular group.

The chronic care target audience typically includes individuals who are:

  1. Living with Chronic Conditions: The primary focus is on individuals who have been diagnosed with chronic diseases or conditions that require ongoing medical attention and management. This could include conditions such as diabetes, hypertension, heart disease, asthma, or chronic obstructive pulmonary disease (COPD), among others.

  2. At Risk for Chronic Conditions: In some cases, the target audience may also include individuals who are at risk of developing chronic conditions due to factors such as family history, lifestyle choices or other predisposing factors.

  3. Caregivers and Family Members: Family members and caregivers of individuals with chronic conditions are also an important part of the target audience. They play a crucial role in supporting and assisting individuals in managing their health.

  4. Healthcare Professionals: Healthcare providers, including primary care physicians, specialists, nurses and other healthcare professionals involved in chronic care management, are part of the target audience. Effective communication and collaboration with healthcare professionals are essential for successful chronic care initiatives.

  5. Community and Support Networks: The broader community and support networks, such as patient advocacy groups, community organizations, and online support communities, may also be part of the target audience. Engaging these groups can help create a supportive environment for individuals managing chronic conditions.

Integrated Chronic Care Marketing solutions designed to drive growth

CONTENT & SEO
Content Marketing & SEO that drives more SQLs from your ideal customer segments and personas.

MARKETING OPERATIONS
End-to-end marketing optimization—from lead management to revenue and attribution modeling.

  • Offline Conversion Tracking

  • Lifecycle Design

  • CRM Optimization

  • Data Orchestration

  • Attribution Strategy

  • Gap Analysis & Strategy

CREATIVE
Flexible, powerful design for every channel and experience, personalized to your ICP.

  • Web & Landing Page Design

  • Image Ads & Split Testing

  • Visual Elements

  • Brand Guidelines

  • Sales & Product Decks

  • Case Studies

  • Data Visualization

INTEGRATED STRATEGY

Holistic strategy package designed for Customer Acquisition.

  • Tailored Business Evaluation

  • Identification of Total Addressable Market (TAM)

  • Persona Crafting

  • Collection of First-Party Data

  • Financial Analysis and Modeling

  • Customer Acquisition Tactics

  • Call Center Services

PAID MEDIA
Advertising campaigns that engage your customers where they are with the offer they need.

  • Paid Search

  • Paid Social

  • Programmatic

  • Performance Reporting

VIDEO
Brand and product videos, produced to engage, educate, and convert your ICP at every lifecycle stage.

Areas

Local Marketing

Local Healthcare Marketing 

Statewide Marketing

Statewide Healthcare Marketing 

Nationwide Marketing

Nationwide Healthcare Marketing 

International Marketing

International Healthcare Marketing 

3D Balls in Rainbow Background

Live Website Builds

  • Healthcare Website Design
  • Medical Website Design

Medical Marketing and Revenue Cycle Management Combined

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EMP Connects You with Digital Strategists and Billers for Business Success
Drive Growth Effortlessly

B2B Brand Building

  • Why Choose L2uMA Medical Marketing?
    Our team has in-depth knowledge of both the medical industry and marketing trends. We understand the unique challenges and regulations you face, and we tailor our strategies to ensure compliance and maximum effectiveness.
  • What kind of marketing approach do you take?
    We don't believe in one-size-fits-all solutions. Our marketing strategies are customized to align with your specific goals, target audience and budget, ensuring optimal results.
  • What specific services do your chronic healthcare marketing services include?
    Our chronic healthcare marketing services encompass a range of strategies tailored to meet the unique needs of chronic care providers. This includes targeted digital marketing, content creation, patient engagement initiatives and data-driven analytics to enhance your online presence.
  • Do you offer Measurable Results?
    We believe in transparency and accountability. Through data-driven analytics and regular reporting, we track the performance of our marketing campaigns and provide insights to help you make informed decisions.
  • How do you ensure compliance with healthcare regulations in your marketing efforts?
    We prioritize compliance with all healthcare regulations, including HIPAA. Our team is well-versed in healthcare marketing guidelines, and we implement robust measures to safeguard patient information and adhere to industry standards.

Why Choose L2uMA Medical Marketing?

Our Numbers

26

Years of Experience

$500M+

Revenue Generated

300+

Clients 

List2u has helped a wide variety of clients, from start-ups to Fortune 500 companies, in all industries, achieve exceptional results. 

Allen Medical
APCO
Avnet
CA
Cisco
CKD Lab
Common
E Patient Healthcare
Hit Software
IBM
Nationwide Prime Medical
SPSI
Tango
True American Medical Supply
wcrx
US Telemed
Vision
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