Local marketing are strategies that target regional audiences near your business. Local marketing is effective for businesses tied to a physical location, such as restaurants, boutique retail operations, medical clinics & pharmacies and professional advisors.

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Local marketing helps you reach new audiences, boosts your search rankings and online traffic, and helps establish your business in your local community.

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Local advertising is advertising with messaging catering specifically to a local audience. It can come in many different forms like location-specific media ads as well as things like event sponsorships or local influencer partnerships.

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Local Advertising is important because  it gives companies the ability to advertise locally and focus your marketing and advertising strategies on this more targeted audience can put your business ahead.